The Book’s Core Concepts and Related ExamplesĬoncerning the concept of validated learning, it encourages entrepreneurs to take a new look at the role of the scientific approach in market and customer research. The key lessons learned from the work are related to the potential of quantitative measurements in high-risk markets and frequent experiments’ positive outcomes. In the next principles, he introduces three innovative concepts that are supposed to change entrepreneurs’ understanding of priority setting practices in the management of startups – “validated learning, build-measure-learn, and innovation accounting” (Ries 17). The first two principles outlined by Ries refer to the applicability of the approach to any business circumstances and the necessity to recognize entrepreneurship as a specific “kind of management” (16). The author contributes to the theory of business strategies and customer relations by introducing the Lean Startup method based on five essential concepts. The Lean Startup by Eric Ries can be listed among the most discussed best sellers in the world of business literature.
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