![]() ![]() ![]() As its sales increased, its promotion in newspapers became ever more wordy and bombastic. By New Year 1951, the publishers were also claiming that “Sweden’s book of the year” ( Svenska Dagbladet 12 September 1950) was turning into an international bestseller: “Translated or in process of being translated in 9 countries” ( Dagens Nyheter and Expressen 31 December 1950 Svenska Dagbladet 2 January 1951). This gave rise to special notices in the press, telling that Lagerkvist’s latest book has come out in eight countries. ![]() Not only this, but it was unusual for a Swedish novel to be published so rapidly in so many countries as Barabbas. ![]() During the first four months, 47,000 copies had been printed. The novel had been in bookshops since 6 September, and had reached its eighth impression on 23 December. An advertisement for Lagerkvist’s Barabbas placed by its publishers, Bonniers, on the Christmas Eve of 1950 in important newspapers in Stockholm, contained a sensational statement: “50 thousandth copy in the press” ( Dagens Nyheter, Svenska Dagbladet, Stockholms-Tidningen and Morgon-Tidningen 24 December 1950). ![]()
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